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	<title> &#187; Seach Engine Optimization (SEO)</title>
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		<title>Time for Guerrilla Marketing</title>
		<link>http://www.actsmartweb.com/pam/2008/11/06/time-for-guerrilla-marketing/</link>
		<comments>http://www.actsmartweb.com/pam/2008/11/06/time-for-guerrilla-marketing/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 00:50:26 +0000</pubDate>
		<dc:creator>Pam</dc:creator>
				<category><![CDATA[General Marketing]]></category>
		<category><![CDATA[Seach Engine Optimization (SEO)]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Website Marketing]]></category>

		<guid isPermaLink="false">http://www.actsmartweb.com/pam/?p=37</guid>
		<description><![CDATA[You need to make every dollar count in this economy.  When things turn bad, many businesses cut back on the &#8220;extras&#8221; and that includes their marketing.  I suggest that this is not the time to stop marketing, its the time to start marketing smarter.
First, get your website up to date and in good marketing order!   [...]]]></description>
			<content:encoded><![CDATA[<p>You need to make every dollar count in this economy.  When things turn bad, many businesses cut back on the &#8220;extras&#8221; and that includes their marketing.  I suggest that this is not the time to stop marketing, its the time to start marketing smarter.</p>
<p>First, get your website up to date and in good marketing order!   Most people pay less than $100 per months for their website, most of our clients pay less than $25!  Maybe the low price lessens the value so businesses put up a website and then ignore it.  There is NO BETTER, MORE COST EFFECTIVE marketing tool!! </p>
<ol>
<li>Look at your website design.  At first glance, does it look like your business?  Is it easily recognized as a part of your bsuiness?  If not, fix it.  You have 7 seconds to catch a visitor&#8217;s interest before they surf away.  Be sure they know that they are at the right place.</li>
<li>Is the content up to date?  Be sure there are no leftover sales or announcements that are out of date.  Fresh content helps attract search engines and visitors.</li>
<li>Do you have new features that attract attention &#8211; a blog, a video clip from YouTube, an audio clip informing visitors of your business, a picture of yourself, your store or office?   Something that makes a connection.</li>
<li>Has your site been optimized for search engines?  If it hasn&#8217;t been done in the last 6-12 months, the answer is &#8220;no&#8221; by today&#8217;s search engine strategies.</li>
<li>Do you have a &#8220;Call to Action&#8221; on at least the home page?  Do you offer a free report, free quote, newsletter or any other offer to entice your visitor to give up one of their most valuable possessions; their email address? </li>
</ol>
<p>These are quick ways to see if your website is working hard for you. </p>
<p><em><strong>Consider this:</strong></em> Take 10 minutes tomorrow morning and give your website the &#8220;once over.&#8221;  If you need help in getting your site in &#8220;Guerrilla&#8221; shape, give us a call.</p>
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