You’ve all read about Robin Robins, our mentor for marketing our business.  She has made such a difference in our success and I often quote her or one of her speakers here in Monday’s Marketing Minute.  Well, when I read one of her blog articles, I knew that it had the impact that you may be needing right [...]

It’s up to YOU, now, to be the marketing for your business if your business has anything to do with Christmas or retail.  It’s too late to get an ad in the paper, to optimize your website or to run a new promotion.
If you are dealing with the public – YOU are your best marketing [...]

As I was reviewing a website for a redesign proposal the other day, I was going to suggest that the client add a blog to their website.
 
I know, I rolled my eyes too!  Not another blog lecture!  In the case of blogs, I’m a “do as I say, not as I do” gal because I [...]

Maybe it’s because I don’t want to leave any marketing avenue unexplored or that I pretend to have an open mind; I took an appointment with John Holleran from AT&T YellowPages.com last week.
 
I have done lots of Yellow Pages advertising in my days.  And advertised in that little book, what ever it’s name was, too. [...]

Thursday night, David, George, Devin and I went to a networking event at the Granite Links in Quincy that was sponsored by Steve Dubin’s company PR Works among others.  We spent 20 minutes circling the parking lot like vultures with at least a dozen other cars. 
 
Steve marketed the heck out of it and it was PACKED. The good news: [...]

What a full week! On Monday, I met with Scott Otis to talk about his weekly newsletter “Connections.”  You’ll read all about this great local networking resource inmy Monday’s Marketing Minute newsletter.
 
On Wednesday, I volunteered to head the marketing for the Marshfield Chamber’s Octoberfest to be held on October 3rd. As soon as we organize [...]

This week has been full of new things; a new server, new, high end color printer, new software to run our business to name the top changes.  Along with the new has come the “challenges.” 
We’ve been “down” on and off as the old server was transfered to the new server.  Programs must be re-registered, “cookies’ [...]

Up until 10 days ago, I thought that Twittering was a way of twittering away your time and I am far too busy for that!  What changed my mind?  David and I were in Nashville for a 3 day marketing conference with our peers from across the country and the talk around the table was [...]

Your website the the hub of your marketing, no matter what marketing you are doing.  From your phone message to your Yellow Page ad, newsletter, truck sign,  business card, letterhead, shirt logo…. the list is endless.  EVERY marketing vehicle that you use needs to point to your website. There, you can expand on every thought [...]

I have joined this small business study group.  As you know, David and I are always reading or listening to some kind of management or self improvement book.  This seems like a great way to get more information faster.  And, we all need new ideas in this economy!
 
If you join using this link, I’ll also get [...]