Your website the the hub of your marketing, no matter what marketing you are doing.  From your phone message to your Yellow Page ad, newsletter, truck sign,  business card, letterhead, shirt logo…. the list is endless.  EVERY marketing vehicle that you use needs to point to your website. There, you can expand on every thought and close many deals.

Let’s start with your email address.  If you are not using your web address for your email address, you are missing a BIG opportunity!  Sure,  AOL or Comcast may be more familiar and therefore easier to use but who is going to check out AOL to see about your business.  Which will potentially make a sale – David237@Aol.com or David@GoAmerican.com?

What opportunities are you missing?

• Your voicemail can send them to your website where your hours, holidays and other methods of contact can be found.  FAQs can answer common questions saving you time.  A shopping cart can make the sale. Testimonials can help reinforce customer confidence and help close a sale.
• Your newsletter can send them to get  more information that can’t fit in 8 1/2″ x 11″.  A form can gather client information or request a call back.
• Your newspaper ad can send them to a “squeeze page” that gathers information for later marketing and gives more information in return.
• You pay a lot for your Yellow Page ad – your website can pre-qualify potential customers, again saving you time.
• Pages written especially for search engine searches can get you extra sales.

Have you looked at your website lately?  Is it working hard for you?  If not, why not?  You should say “Thank goodness we have a website!” every day.  It can be your most reliable employee.

Call us for more information about an affordable website redesign.  781-834-9208 Ext 2