RePurposing a Blog
by Pam Snell ~ December 11th, 2009. Filed under: Blogging, General Marketing, Website Marketing.As I was reviewing a website for a redesign proposal the other day, I was going to suggest that the client add a blog to their website.
I know, I rolled my eyes too! Not another blog lecture! In the case of blogs, I’m a “do as I say, not as I do” gal because I haven’t updated my blog in months! All it gets is spam replies and it’s not pulling it’s weight. What’s worse – this very column could be an excellent blog post and I wouldn’t have to do anything but copy and paste it in!
Well, I had a revelation that EVERY client could take advantage of and it would benefit their website greatly: Don’t think BLOG, think ANNOUNCEMENTS!
How often have you wanted to post a quick message on your website? Just a few lines or maybe more:
“We are closed today for the holiday”
“Please welcome Jane to our team! Her extension is 209 and she’s happy to help you!”
“The winner of this week’s trivia contest is…”
“This week only – SALE! All Christmas ornaments half price!”
And, remember that they search engines love a blog – your postings could attract more activity to your site!
In another vein, don’t think BLOG, think CALENDAR! You can have a self updated calendar added to your website using Wordpress technology! Simple, efficient and all yours!
Think of all the uses that would fit your business! Give us a call, tell us what you’d like. For most websites, it will only cost $95!
It only takes a minute to get a new marketing idea so..
It only takes a minute to get a new marketing idea so..
Let’s Get Business!