Maybe it’s because I don’t want to leave any marketing avenue unexplored or that I pretend to have an open mind; I took an appointment with John Holleran from AT&T YellowPages.com last week.

 

I have done lots of Yellow Pages advertising in my days.  And advertised in that little book, what ever it’s name was, too. Over the years, we went from big ads with color to smaller ads, to boxed listings to bold header to “No, thanks, we don’t need anything but the free listing!”

 

This was not only true for our business, I handled all the marketing for Dr. Brodil’s office and went the same way.  We found that the majority of those people who called from the Yellow Pages only wanted to have a “tooth yanked” and didn’t want to have a relationship with our practice that we wanted with a new patient.  Patients who were referred by another patient (the BEST referral source you can get) might use the Yellow Pages to find you and you didn’t need a big ad for them to do it.

 

After a 2 1/2 hour meeting where we talked about the confusion about YellowPages, YellowBook and SuperPages.com as well as Google, Yahoo, AOL ….. we decided to advertise online on YellowPages.com

I’ll be posting more information on MondaysMarketingMinute.com’s website about what we are actually doing.  Watch for it next week.