GemORama owner Carl Sarney sells beads and gemstones at wholesale prices and asked me to come in and take a look at their new website and offer them any tips to maximize their marketing. It took them a year to get their shopping cart website up and running and it was worth every minute – the site is GREAT!  The bulk of work has been done by Suzanne in his office and she has taken wonderful photos of beads, pearls, crystals and other products with excellent detail and color.

 

I spent over an hour talking about what would enhance their site.  They have a newsletter and we talked about frequency and content. Carl got especially excited about writing a blog.  This is a family owned business with a close-knit staff.  They love to talk to their customers and the out-reach of a blog will not only keep customers thinking of them, it will also attract the search engines to the site with Carl’s wise use of keyword phrases in the content.

 

I can’t wait to see Carl’s first blog posting.  He’ll be able to write about buying trips and new products that he and his wife Joyce bring back on a regular basis. This fits right in with “Week 3″ of our 12 week Marketing Challenge – Write that BLOG!