Up until 10 days ago, I thought that Twittering was a way of twittering away your time and I am far too busy for that!  What changed my mind?  David and I were in Nashville for a 3 day marketing conference with our peers from across the country and the talk around the table was how much business they were getting from Twitter (and Facebook!)  We were astounded!

Dan Hollings, a search engine optimization superstar and Twitter Genius was one of the headline speakers at the conference and he spoke for 2 hours on Search Engine Optimization and, especially, Twitter! 

How can you use Twitter for your business?  Well, we are already doing it for our clients’ benefits by announcing our website updates to our social networks.  That way, we are getting their information out to our circles of friends and clients.  And, we are emailing our clients when we update their sites, as usual, but adding that we have “Tweeted” their update with a link to our accounts so they can check us out, connect to us and grow our network.  Who knows, it may spur someone to use purchase from one of our clients.

David sends out an announcement when he updates his blog with breaking techical news.  He also “Tweets” when he posts his ACTSmart article to support his 95.9 WATD radio spot on Tuesday mornings.

I know that no one cares what I had for breakfast.  I do think that they might like to know when the Boys & Girls Club Golf Tournament online registration is available, or that Veronica’s Sweetcakes can create a cake for your event that is as spectacular as the “Ace Of Cakes” guy on the FoodNetwork!  This is useful stuff delivered in 140 characters.

Check out Twitter for yourself!