You need to make every dollar count in this economy.  When things turn bad, many businesses cut back on the “extras” and that includes their marketing.  I suggest that this is not the time to stop marketing, its the time to start marketing smarter.

First, get your website up to date and in good marketing order!   Most people pay less than $100 per months for their website, most of our clients pay less than $25!  Maybe the low price lessens the value so businesses put up a website and then ignore it.  There is NO BETTER, MORE COST EFFECTIVE marketing tool!! 

1. Look at your website design.  At first glance, does it look like your business?  Is it easily recognized as a part of your bsuiness?  If not, fix it.  You have 7 seconds to catch a visitor’s interest before they surf away.  Be sure they know that they are at the right place.
2. Is the content up to date?  Be sure there are no leftover sales or announcements that are out of date.  Fresh content helps attract search engines and visitors.
3. Do you have new features that attract attention – a blog, a video clip from YouTube, an audio clip informing visitors of your business, a picture of yourself, your store or office?   Something that makes a connection.
4. Has your site been optimized for search engines?  If it hasn’t been done in the last 6-12 months, the answer is “no” by today’s search engine strategies.
5. Do you have a “Call to Action” on at least the home page?  Do you offer a free report, free quote, newsletter or any other offer to entice your visitor to give up one of their most valuable possessions; their email address? 

These are quick ways to see if your website is working hard for you. 

Consider this: Take 10 minutes tomorrow morning and give your website the “once over.”  If you need help in getting your site in “Guerrilla” shape, give us a call.