It’s been almost 3 weeks since I last blogged.  I spent most of that time getting ready for our Open House and the last week recovering from it.  We are so happy to report that it was a huge success!  About 85 people stopped by, many staying and chatting for several hours!  To me, that’s a real success – when they don’t just “put in an appearance” but stay and enjoy themselves! 

When putting on any kind of event, planning for the number that might attend is the most nerve racking – would we have enough food, or too much; would we have enough beer (is there ever too much beer?) would we have enough door prizes or would the staff be getting early Christmas presents?  All these things ran through our minds on Monday and Tuesday when only a handful of people had responded to our mailed postcard.

Then, David sent out an audio postcard, our first try with this marketing tool and the RSVPs flew in!  Even those people who had responded before felt compelled to respond!  What a great marketing tool!  We plan to use it again and to offer it to our clients.  We can easily record messages here in out video studio and then send them out to our client’s mailing list.

Our next experiment will be with a video postcard.  David will be our first client in the new Video Studio and we’ll let you know how it works out!

Consider this:Do something unexpected in your marketing and see if you get unexpected results.  We did and we were happily surprised!