I’m getting into blogging!  It’s becoming easier and I think about articles for my blog all the time.

What’s made it easier is that I think of the blog as an email being written rather than a formal article to be published.  When I recommend to my clients that they blog, I suggest that they make it casual and friendly rather than strictly business.  The popularity of blogging, in part, comes from their ability to interact with the business by giving it more approachability.

I recently watch a seminar on Hubspot about Blogging For Business.  To access this webinar yourself, you simply have to log into to http://www.hubspot.com/internet-marketing-webinars-download and you’re able to download the entire hour long presentation.  These folks even have a blog monitoring program in their tools that they offer.  We’re clients of Hubspot ourselves to monitor our search engine standings, etc.

I’ll let you know how we are doing as we see the reports come through and what changes we are making for improvement.

Consider this: Let me suggest that you start blogging.  It’s great for the search engines and it gives you a “friendlier” line of open communication with your customers.  If you don’t have a blog set up, give us a call and we’ll set one up and get you started for only $100.