38 Ways to Make Your Customers GASP!

by Pam ~ September 9th, 2008. Filed under: General Marketing, Personal.

As I mentioned in my last posting, I printed out Scott Ginsberg’s list of “38 Ways to Make Your Customers GASP!” from his HelloMyNameIsScott.com website and David and went over each suggestion as we ran errands and had lunch at The Cheesecake Factory at the Plaza. 

Out of 38 on the list, we found that 10 were suggestions that we could adapt to our business.  Some of the 38 were not geared to us at all but we knew clients that might be interested so we’ve passed this list along to them, too.

One suggestion will really make clients that visit our offices GASP  and we are really excited to implement it.  That is all I’m going to say …. I’ll tell you all about it when it’s completed.

We go out to eat on a regular basis; every Sunday morning for breakfast and at least one a week for dinner.  We always notice the service that we get.  We have even followed our favorite breakfast waitress to her evening job restaurant.  Not as stalkers, as we first feared she might think, but as appreciative customers who she has made feel special with her warm and friendly way.

The waitress at the Cheesecake Factory was excellent, too.  She commented on our choices, offered suggestions and paid attention to our requests and service.  It seemed to matter to her that we were happy.

This was not so with a meal we had recently at a new, local restaurant.  The waiter was lifeless and not welcoming at all.  He never asked if we had been there before, never offered any suggestions or explainations and was lifeless in any conversation.  Needless to say, we didn’t GASP!  The food at this new restaurant was excellent and the atmosphere interesting and fun.  It was too bad that we got stuck with a dud of a  waiter.  Too bad for him, too, because we always reward outstanding service.

Consider This:  Next time you go to a restaurant, pay attention to your server.  Did they make you feel well cared for?  Customer service can make or break a business.  We are assessing ours all the time.  We do pretty good; we are always trying to do better.

Let me know about your service issues, at a restaurant and especially with us! We’re looking for ways to make you GASP!

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